About Us



Provogue is a fashion & lifestyle retail business owned by Provogue (India) Limited, a public company listed on the Mumbai and National stock exchanges. The Provogue Brand was developed and launched in 1998 as a Menswear fashion range of contemporary clothing with a styling that made it relevant for the Indian market and quickly established leadership.


Over the years the Brand has evolved into a comprehensive collection of men’s and women’s fashion apparel and accessories and has won numerous awards throughout its history. In 2011, the Provogue fashion collections are available through more than 350 doors across 73 cities pan-India. The Provogue brand continues its heritage as India’s leading fashion label, by continuously evolving garment designs, introducing new categories, enhancing its retail environments and extending its reach through new locations across the country. Most recently Provogue has introduced a range of fashion watches, footwear, innerwear, sunglasses etc. to compliment the collections.
Provogue has always projected its brand through Iconic Brand Ambassadors and is today proud to have superstar Hrithik Roshan and Sonakshi Sinha representing its brand through their youthful style, passion and vibrancy, which reflects the brand’s core values. Provogue (India) Limited is one of the premier retail-centric companies in India and has grown multifold since its incorporation in 1997.

In addition to the fashion brand business, Provogue has its own garment manufacturing facilities in Daman and Baddi, Himachal Pradesh to meet fast-to-market demand and ensure the highest quality standards for its customers. In addition, Provogue operates an office in Hong Kong to manage the sourcing of offshore raw materials. Provogue has extended its retail business to the development of regional shopping centres and related mixed-use real estate through its subsidiary, Prozone Enterprises Pvt. Ltd. Prozone is a joint venture between Provogue India Ltd and Capital Shopping Centres Plc (formerly known as Liberty International Plc), a UK FTSE-100 company with more than 30 years of experience in retail infrastructure and over GBP 5 billion of assets under management. This partnership ensures that the design, quality and safety measures of its shopping centres meet the highest international standards and provide the most rewarding environments for retailers and shoppers alike. To learn more about Prozone please visit www.prozone.co.in. For more information on the company and its activities, please contact us by emailing info@provogue.com